You are ready for Pit Stop #2 if you: 

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1. Understand who your target customer is (psychographics, demographics, etc.)

2. You are clear on the problem that your digital product is going to solve. 

3. You know how to communicate about the problem (You are able to clearly state the emotional driving force behind the desire to solve the problem)

4. You have decided what TYPE of digital product you are going to create