Agenda for coaching call:

0:00 - 05:00 

• talk about setting goals
• https://docs.google.com/spreadsheets/d/1sZALzhDm9_lexxDP1umWIT_unCbuSeBv5GQe96D5Pbo/edit?usp=drive_web&ouid=108349573853195145746
• What is your book price point?
  • $15 - $22
• How much money do you want to make?
  • eventually to replace income ($30k but let's aim for $5k for now)
• how many subscribers do you need
  • see spreadsheet above
• go over the agenda for the call

05:00 - 10:00

• talk about the importance of understanding your target demographic for the book
  • age, race, gender, marital status, occupation, kids?
  • psychographics: personality traits, what do they enjoy doing in their spare time

10:00 - 20:00 

• email marketing (you need a system to capture email addresses - this comes before all else)
• lead magnet >> welcome email series
• what sort of lead magnet should you create? What is the topic?
  • I want you to browse pinterest to get ideas, to survey your audience (ask friends, etc)
• Topic is more important than HOW you deliver.
• Delivery should be decided based on who your target audience is and how they best consume information (do they like to read? do they prefer to listen to information?)
• once the lead magnet is created, we’re going to replace the forms on the homepage.

20:00 - 25:00

• Carve out time in your schedule
  • doesn't matter HOW long you work for, just matters that you establish strong work habits and stick to them
• When are you going to work on the blog
• I want to know exactly when that is
• What should you do with that time?
• time management. Only work on tasks that propel your business forward
  • for now, no facebook, no more publishing blog posts until the lead magnet is done
• no point in publishing blog posts if you don’t have a funnel for them to go through. if your goal is to build your email list so you can one day launch a book to them, everything you do should be with that goal in mind

25:00 - 35:00

Extra time - questions, built in overflow

• Talked about niching down - your niche appears to be talking about that post grad life struggles - what to do next, that sort of thing. Potential categories: employment, relationships
• I recommend focusing on funnels - one funnel at a time. For now, let's focus just on the book funnel and we will go from there. 
• Your home page design and organization will be different when the lead magnet is created

http://edenfried.com/link/convertkit-free-trial/ (affiliate link -30 day free trial if you want it - don't sign up yet since we're not ready for it yet and I want you to get the most of the free trial time)

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