Go through your 5 most popular posts on your site, and optimize them by adding links to your freebies AND adding opt in forms IN your content.

A lot of time we focus on "here on out" focusing on being better as we move forward. We can easily forget that your site already has content on it from the past (at least if you've been doing this for a few months).

Spend some time tending to your popular blog posts that already exist. They're still driving traffic to your site so be sure that you make sure that they do as best a job as possible encouraging people to sign up for your email list!

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